Zusammen mit GK AIR (früher: Prudsys) wird eine Erweiterung für Shopware 6 entwickelt, die mit künstlicher Intelligenz passende personalisierte Produktempfehlungen ermittelt und auf den Shopseiten dynamisch ausgeben kann.
After 12 days, 3,039 kilometers and 5,816 meters of altitude, long-distance driver Rainer Zietlow set a new Guinness World Record for a trip to the highest point in an all-electric VW ID.4 GTX. The individual stages of the journey from Germany to the summit of the Bolivian volcano Uturuncu were documented on a campaign page.
The increasing digitization and strong growth in the online business of the Westfalia Group are bringing the functions and processes of the online store more and more to the fore. As the previous online store was only controlled from the merchandise management system as a further order channel in addition to the catalog, this was to be replaced by a flexible, central solution.
The Patient Awareness project includes an independent website with its own look and feel. The theme of the website is an educational campaign on breast cancer screening and treatment. The campaign initially focuses on the geographical areas of Latin America and Asia.
In 2020, KALDEWEI's brand communication underwent a few changes, which naturally also had an impact on the corporate website that we have been maintaining and developing since 2014. The aim was to adapt the website to the updated corporate design. At the same time, the navigation system was to be made more intuitive and information was to be made available more quickly in the appropriate context.
The content portal of the magazine publisher City-Post (CPZ) has always been based on TYPO3, but the content and layout needed to be revised. Marketing Factory fully rebuilt the portal on the basis of TYPO3 version 10 LTS.
The current TYPO3 installation underwent a technical upgrade to version 10 in 2020. In this context, the project was used to simultaneously integrate the pfm medical product catalogue via a PIM interface.
Marketing Factory has been creating and supervising the Hörmann dealer forums (extranets) since 2002. Starting in 2020, Marketing Factory will gradually switch the registration process for the dealer forums to the "SAP Customer Data Cloud".
The original website was developed in-house based on TYPO3 7, and continued on-premises operation was desired. Marketing Factory was brought in as a TYPO3 expert to upgrade to a current version and optimise continued in-house maintenance with more modern workflows.
This project included digitising the existing product range and all underlying business processes. Marketing Factory developed the new online shop based on Shopware 5 and seamlessly integrated TYPO3 CMS version 9.5 LTS.
Marketing Factory launched the Ecolab Cleaning Validation Platform during 2019 and 2020.
This offers Ecolab customers in its Life Sciences and Pharmaceutical Division access to sensitive product documents. Each customer is given individual access to the products enabled for them and the corresponding documents and information.
Marketing Factory developed an individual, closed application based on Symfony for Ecolab's Food & Beverages Division. Ecolab customers can use the specially designed assessment calculator to calculate detergent residues in production facilities, search and download data sheets, and manage users.
In 2017, Marketing Factory was commissioned with the visual and technical relaunch of the PDFlib GmbH website based on the content management system TYPO3. As part of the relaunch, the existing installation of TYPO3 version 6.2 was upgraded to version 8.7 LTS and received a completely new visual design.
We were commissioned to link the TYPO3 CMS to a Hybris PIM, which has informational control over the worldwide product range as a single source of truth (SSOT), in order to make editorial work more efficient. The objective was to achieve standardised product data across all channels, a reduced maintenance workload with low error rates in the CMS, fast updates in all languages, and a consistent presentation of the product range.
Marketing Factory took over the online presences (corporate website and company portal) of Substanzmedia GmbH at the beginning of 2016 and developed them steadily over the course of the customer relationship. Projects included the implementation of an English language version as well as the optimization of the company search.
In 2016, Marketing Factory was commissioned to relaunch the international corporate website of KALDEWEI. Firstly, the aim was to ensure that the application was based on a modern technical foundation so it can evolve in a future-proof and secure manner. Secondly, the user guidance was to be optimised and a new brand design implemented. New content features were also developed to offer customers additional consulting services online.
The provision of material safety data sheets has been a key topic for Ecolab since collaboration began, which is why Marketing Factory developed a made-to-measure solution for this in 2011 with the "MSDS Search" material safety data search function.
From 2010 to 2015, Marketing Factory managed the portal Henkelhaus.de on behalf of Henkel AG & Co. KGaA. This do-it-yourself portal offers extensive DIY expertise on the topics of DIY, repairs and handicrafts. An animated "Henkel House" serves as a playful navigation aid in the search for suitable solutions for DIY projects in the home and garden.
Conception, creation, editorial support and marketing of the first German online DIY portal in the 90s, various relaunches as well as conversion to responsive web design and implementation of the Heimwerker.de app.