bau-welt.de is a portal for DIY enthusiasts, builders and home owners, or anyone who hopes to be one in the near future. Topics covered include:
- New buildings, prefabricated housing and solid buildings
- Modernisation, refurbishment and renovation
- Building services
- Financing & building contracts
- Retirement living
bau-welt.de also offers visitors the option of finding their dream house with the help of the house configurator.
In November 2020, the website www.bau-welt.de, based on TYPO3 version 10 went online for our client, the magazine publisher City-Post (CPZ). Only the data and the basic layout were taken over from the old server.
The original service ran on a TYPO3 version 8 with outdated templates. No visual relaunch was planned when the service was taken over. To reduce technical shortcomings, the server was set up from scratch in TYPO3 version 10, and only the data and the basic layout were taken over from the old server. This has resulted in a better update capability and service maintenance.
In this project, we utilised TYPO3 version 10 with Bootstrap Package for an extensive content server with over 2,000 articles. Special, well-used feedback forms were integrated for users on the promotional pages and the company's own content elements were integrated specifically for house presentations. The basic elements were also extended to include customised content elements for everyday content management (e.g. information boxes).
The bau-welt site search is based on the Solr search technology.
The House Configurator provides an advanced search. Clients can filter the types of houses they are looking for from the wide range of prefabricated houses on offer.
Search results are kept deliberately intuitive. The content managers maintain the required filter criteria independently for the respective house presentation page. There is no need for a special house database that requires updating.
With its native SEO extension combined with the Yoast SEO extension, TYPO3 is especially well suited for search engine optimisation. The performance in the search engines is, of course, also monitored regularly by external tools and monitoring programs. New measures to improve the search results are developed together with the customer and implemented by Marketing Factory.
With the choice of the Bootstrap Package, a basic template was chosen which is especially suitable for SEO and performance. This was also evident with the introduction of the Google Core Web Vitals as a new ranking criterion: All the websites were immediately in the "green" from the start.
Hosting and monitoring
Excellent availability of the service is particularly important for a content service with peak loads. The server has to cope with unexpected spikes on particularly successful articles and promotional pages.
Hosting and monitoring
Redis and HA-Proxy ensure reliable delivery of the article pages. Cache servers are designed to improve performance.