Marketing Factory - Your expert for TYPO3 installations
For many years TYPO3 has been our CMS of choice and we rely on the system for most of our projects. Why? Because it continues to impress us, even after over 25 years in the industry and despite constant in-depth examination of other open-source products in the content management systems market. It is with good reason that Marketing Factory is one of the leading TYPO3 agencies in Germany and has now completed a formidable number of projects ranging from local to international in scale.
The Benefits of TYPO3 as a CMS at a Glance
- One Installation – Many Options
Most companies have more than one website in their portfolio – multiple websites, landing pages and microsites can be managed and maintained within the framework of a single TYPO3 installation. The system also has powerful multilingual and multi-site capabilities. And what's more, the CMS offers inherent flexibility and individuality in terms of both content and layout.
- One Content Management System for All
From small to large – whether you're a business or an organisation, TYPO3 grows with and adapts to your needs. Since the system is open-source, it is licence-free and offers many possibilities and ease of operation for any business sector.
- Flexibility and Extendibility through Extensions
By separating the program core – the TYPO3 core – from extensions, it is possible to individually extend the basic functionalities of a TYPO3 system with a host of versatile and complex functions.
- Open Source and a Strong Developer Community
TYPO3 is continually being extended and optimised by a strong, professional community of developers. Our own TYPO3 developers are actively involved in the TYPO3 community and are helping to advance the development of TYPO3 extensions and new functions. This means that features and new developments are primarily community-driven and so meet the specific needs of users.
- Excellent User-friendliness and Ease of Use
Apart from its many technical options, the TYPO3 system is particularly geared towards the requirements of content managers. The system is extremely easy for content managers to use, thanks to its simple navigation at the backend and an intuitive transfer to the frontend, alongside extensive content management features.
- OpenAPI for Simple Interface Links
The OpenAPI-based system architecture of TYPO3 enables your CMS to integrate simply and seamlessly into your existing system landscape.Whether PIM, ERP, DAM, e-commerce or even HR and marketing tools – anything that TYPO3 does not offer per se can be linked in and used with ease by means of seamless integration.
- Optimised: SEO and responsive design
A responsive frontend and administration interfaces enable users to browse and work with TYPO3 on any device. There is also out-of-the-box YOAST-SEO integration for the search engine optimisation of your website.
Even though we are increasingly reliant on TYPO3, owing to its many benefits and market position, we always keep an eye on other products in the open-source CMS market. With every project and each new client enquiry, we decide individually and based on the requirements which content management system is suitable.
Visit the linked pages if you would like to know more about how we proceed when selecting technology and which tech stacks we rely on.
The TYPO3 Lifecycle
Fundamentally, the release cycle or lifecycle of TYPO3 versions consists of 3 phases:
a new TYPO3 version is released every 18 months. Each comes with official security and maintenance updates for at least 3 years. Security patches quickly close any new vulnerabilities that are discovered. This ensures that the current website can be operated continuously for a minimum of 3 years.
The pay-for-use Extended Long Term Support (ELTS) phase begins once the support for an LTS version has expired. An ELTS licence for the system only maintains the status quo of the installation in terms of security and compatibility. No advanced developments are provided.
Companies, institutes and many others using TYPO3 as an Enterprise CMS (ECMS) in a professional environment require investment security and base their decisions on a profitable return on investment (ROI). As an agency, we therefore only use stable Long-Term Support versions (LTS) for relaunch and upgrade projects.
The following LTS versions are currently in active use and are officially supported:
TYPO3 GmbH also officially supports the following versions through its ELTS service:
- TYPO3 9.5 ELTS
- TYPO3 8.7 ELTS
- TYPO3 7.6 ELTS
However, an ELTS version is not a long-term solution; it is only intended to give you time in the short term to plan the upgrade you will ultimately need to ensure that your website continues to be secure.
Upgrade vs. relaunch – what do you really need and why?
If you are planning to upgrade the TYPO3 version you are using on your website without adapting the design, this is known as a TYPO3 upgrade.
The TYPO3 upgrade includes the purely technical upgrade of your website: A TYPO3 upgrade includes an upgrade of the underlying core to the required version as well as an update of any extensions or interfaces used and the associated code.
A TYPO3 upgrade to the next version is usually needed every three years due to the regular release cycle of TYPO3 versions. In special cases, the current TYPO3 version can be extended for an additional year with Extended Long-Term Support (ELTS). However, the following should be noted: the greater the version jump, the higher the expenditure.
A project such as this therefore extends over a certain period of time and involves a detailed inventory of the current installation, as well as defining the upgrade steps needed and how to implement them. Within this context, there may also be subsequent adaptations, including for example content management or design work, as technical modifications can also have an impact on these areas.
An upgrade project is needed at regular intervals, and is also time-consuming and complex. We offer our Continuous Upgrading service to optimise the process but also distribute capacities better. This means that your TYPO3 installation is always up-to-date and you benefit from new features and improvements for your website at an early stage.
Take a look here to find out more about our Continuous Upgrading concept and the benefits it can offer.
Do you want to do more than just upgrade your TYPO3 core version, maybe do a visual redesign at the same time? In that case we are talking about a website relaunch. A website relaunch updates the technical substructure of the website while improving the visual part, the content and user interface.
A relaunch also provides the ideal opportunity for on- and off-page optimisation.
This can be a good time to consider if a relaunch project is needed. Not necessarily for technical reasons, but rather due to an outdated design, usability, excessively high loading times or mobile optimisation (Mobile First approach).