Skip to main content
Logo Marketing Factory Consulting GmbH
Contact
Logo Marketing Factory Consulting GmbH
  • Agency
    • Our work method
      • Team Sphinx
      • Team Phoenix
    • About us
    • History
  • Services
    • Consulting, Analysis and Strategy
    • Programming and Development
      • Interface Development
      • PIM/ERP Links
      • Custom Development
      • Seamless CMS Integration
    • Hosting and Support
      • Operation on our Colocation Hardware
      • Cloud Strategies
    • Services with Third Parties
  • Technology
    • TYPO3
    • Shopware
    • IT Security
      • DDoS Protection
      • Continuous Upgrading
      • Privacy First
    • Tech Stack
      • Commitment to Open Source
      • Technology Selection
      • PHP Ecosystem
      • Containerisation & Clustering
      • Content Delivery Networks
      • Search Technologies
  • References
    • Projects
    • Clients
      • Client List
    • New: Launch of Westfalia Shopware 6 Shop
  • Community
    • Community Initiatives
  • Blog
  • Careers
    • Job Openings
      • TYPO3 Developer (m/f/x)
      • Backend Developer (m/f/x)
      • System Administrator Linux (m/f/x)
      • Project manager (m/f/x)
  • Contact
  • Deutsch
  • English
[Translate to English:] Breast Cancer Awareness Titelbild

You are here:

  1. References
  2. Clients
  3. pfm medical
  4. Launch of Patient Awareness website and campaign

Launch of Patient Awareness website and campaign

The Patient Awareness campaign was initiated by pfm medical to draw attention to and create awareness of breast cancer screening and treatment worldwide. At the start of the campaign, the focus is primarily on the geographic regions of Latin America and Asia.

The main focus of the awareness campaign is a series of self-produced videos. These are published on YouTube and embedded on the website, where they are accompanied by additional information and infographics. The content is promoted via social media.

pfm patient awareness Devices

open Patient Awareness Website

Clientpfm medical ag

Project duration

2021–2022

Project description

pfm medical ag wanted to launch a global patient awareness campaign with the "Patient Awareness" campaign - in the first step on the topic of breast cancer. The focus regions are initially South America and Asia (incl. India). The anchor point of the campaign is the website, where content and especially videos are used to convey the information to the target group.

Basic requirements:

  • Mobile First: the target group primarily uses the website via mobile devices.
  • The website should be designed to be as accessible as possible.

Technical and design requirements:

  • The project will be integrated into the existing TYPO3 installation, but with its own look & feel.
  • Clear tidy design, short texts, many pictures and videos.
  • Integration of social media buttons to the respective channels of the campaign.
pfm patient awareness homepage

Implementation and special features

Technical Information

  • The website uses the Bootstrap Package as a design base.
  • In addition, new specially configured content elements were developed.
  • Connection to the CleverReach newsletter system.
  • Provision of a permanent style guide for an overview of all elements and design options.

Some key data of pfm patient awareness:

  • TYPO3 v10.4 LTS
  • Yoast SEO extension
  • Social media share buttons
  • Individual content elements
pfm patient awareness categories

Design

  • The structure and design of the website were implemented on the basis of the pfm medical CI guidelines. The color palette was optimized in consultation with pfm during the technical implementation.
  • The layout was adapted to the various viewports by MFC. Technically, the website was created according to the mobile-first approach.
  • With regard to accessibility, attention was paid to semantically correct HTML and the accessibility audits of Google Lighthouse were taken into account.
  • #TYPO3
  • #Launch
  • #SEO
  • #Digital Asset Management
  • #Hosting
  • #Monitoring
  • #Interfaces

We’d be pleased to advise you!

Christoph Allefeld

Christoph Allefeld
Managing director

+49 (0)211-361176-0
christoph.allefeld@marketing-factory.de

I have been informed that the processing of my data is on a voluntary basis and that I can refuse my consent without detrimental consequences for me or withdraw my consent at any time to Marketing Factory Consulting GmbH by mail (Marienstraße 14, D-40212 Düsseldorf) or e-mail (info@marketing-factory.de).

I understand that the above data will be stored for as long as I wish to be contacted by Marketing Factory. After my revocation my data will be deleted. Further storage may take place in individual cases if this is required by law.

Hint: Only lowercase letters and numbers are used.
Captcha image
  • Data privacy policy
  • Legal notice
  • Marketing Factory is a TYPO3 Solution Partner
  • Marketing Factory is a Gold Member of the TYPO3 Association
  • Marketing Factory is a Shopware Business Partner
    Picture Credits
    1. "Pink Ribbon On Top Of A Paper": Klaus Nielsen / License: CC0 1.0
    2. "Pink Ribbon On Top Of A Paper": Klaus Nielsen / License: CC0 1.0
    3. "Pink Ribbon On Top Of A Paper": Klaus Nielsen / License: CC0 1.0
    4. "pfm patient awareness categories": © Luisa Faßbender / Marketing Factory Consulting GmbH
    5. "pfm patient awareness categories": © Luisa Faßbender / Marketing Factory Consulting GmbH
    6. "pfm patient awareness homepage": © Luisa Faßbender / Marketing Factory Consulting GmbH
    7. "pfm patient awareness Devices": © Karoline Steinfatt / Marketing Factory Consulting GmbH