The solution is a content delivery network (CDN) or content distribution network. A content delivery network consists of a network of servers distributed across regions and connected by the internet, through which content is delivered. All content is created, modified and deleted on the central origin server, here in our data centre in Germany. This is also the case now and nothing changes to your everyday work, as the person who manages online content.
The content on the origin server is distributed in the background across a worldwide network of replica servers. Replica servers, in simple terms, keep copies of the content and periodically synchronise with the origin server to do so. Now, when a prospective customer visits the website, they are automatically directed to the replica server best suited to them in terms of availability and load speed. Typically, this is a server geographically close to the visitor to the website.
The main benefit of this solution is the comparatively higher load speed and more consistent online experience for site visitors. A good customer experience results in a lower bounce rate, better conversion rates, and greater customer retention. A CDN also offers other advantages, including a more economical bandwidth consumption, reducing the load on the origin server by equalising load peaks, and providing increased protection against cyber attacks.
We can offer an appropriate CDN solution based on the product Amazon Cloud by Amazon Web Services (AWS). AWS has an autonomous global network and operates multiple backbones and transatlantic connections.
Sounds interesting? Then get in touch with us.