Seamless CMS Integration

An increasingly saturated e-commerce market makes complementary content an essential addition to product presentation. Add value for your customers while increasing the time they spend in your shop by providing good, helpful content. Having said that, many shop systems come with a series of CMS functions out-of-the-box, but they are often insufficient.

We recommend seamlessly marrying your shop system to a Content Management System (CMS) if you want to build up an extensive 'Advice' section or create informative landing pages. Just let the CMS manage your content, allowing you to focus on your products and an optimum customer journey in your shop system!

The Marketing Factory can look back on 25 years of experience in operating online shops with content management by TYPO3.

Seamless Transition from Shop to CMS

The transition between the shop and content management is seamless for the customer. The two layouts of the systems merge directly into each other, so that the customer does not see any breaks at the frontend.

Clear, content-specific separation of systems

While the transition at the frontend is as seamless as possible, the responsibilities of the backend systems need to be clearly defined and separated from each other. The CMS only manages the content, and the shop system manages the products.