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Marketing Factory Digital GmbH
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Two people collaborating over a wooden table, writing notes on documents and placing colorful sticky notes, surrounded by charts and a laptop, indicating a team brainstorming or project planning session.

Consulting, Analysis and Strategy

Are you planning a new website or would like to perfectly adapt your existing website to the needs of your target groups? Or would you like to analyse your online presence in terms of visibility, usability and technology? 

Trends change rapidly in the digital sector and we monitor them constantly. Apart from new technologies, we also consider content and sales trends. Our many years of experience enable us to quickly identify new trends that are relevant to you and help you drive your business forward. 

We would be delighted to advise you on a long-term digital strategy which harmonises with your corporate objectives, target groups and the current market situation.

Consultancy and Analysis

A good and successful project begins with equally good consultation and analysis. We start every project by analysing your individual requirements in detail so as to offer you the optimal concept and corresponding action plan. 

Whether you are planning to relaunch your website or wish to optimise it for your target group with a focus on visibility, usability or the right technologies and interfaces – we are right there by your side throughout the development of your digital strategy.

Thanks to our many years of experience, we constantly monitor rapidly changing trends in the digital world. Apart from new technologies, we also consider content and sales trends.

In addition to the strategic orientation of your project, we always look at technology selection. We guarantee a full-service portfolio. 

 

Our services include the following:

  • UX and content review
    Expert analysis and evaluation of the website in terms of content, usability, target groups and positioning.
  • Technology checks
    Security analysis, source code and log file analysis, as well as software evaluation.
  • SEO and GEO checks
    Analysis of search engine rankings, Google Core Web Vitals and performance, cross linking analysis with a focus on backlinks, and a review of visibility in AI answers.
  • Competitive and industry checks
    Review of online activities and competitive comparison using relevant indicators.

Concept and Strategy Development

We work closely with you to develop new concepts specifically geared to products that require explanation and complex services for your target groups. 

Our focus here is not on a quick solution but rather on the development of resilient, future-proof digital solutions, and their continuous evolution. Our aim is long-lasting, maintainable solutions which form the basis for implementing your (complex) requirements and those of your target group – we always consider the overall picture.

With a well-thought-out strategy, you reach your goals not only through a website or shop, but also through content that gets found: with blogs and targeted optimisation for search engines and AI assistants.

Our portfolio includes the following services:

  • Development of innovative concepts, information structures and navigation models.
  • Screen designs for websites, shops and interactive applications.
  • Specification of functional applications and CMS design templates.
  • Production of design style guides for online communication.
  • Editorial oversight and content management.
  • Search engine and AI optimisation (SEO and GEO).

SEO and GEO

Good content only pays off if people can find it: in traditional search engines and, increasingly, in the answers of AI assistants such as ChatGPT, Claude or Google's AI Overviews. Together with you, we develop a strategy that fits your business objectives, including:

  • Greater visibility for your online content
  • Brand building through better discoverability
  • Increased online shop sales
  • Acquisition of new customers and lead generation

On request, we provide ongoing support for your website: we monitor your rankings against your competitors and report on developments regularly.

Our services include:

  • Content SEO
    Topic and keyword research, optimisation of existing content, planning of new content.
  • Technical SEO
    Performance and Google Core Web Vitals, indexing, structured data and internal linking.
  • Generative Engine Optimization (GEO)
    Preparing content and structures so that AI assistants can recognise and cite your company as a source.
  • Monitoring and reporting
    Ongoing tracking of rankings and presence in AI answers, Google Search Console analysis and regular reports.