Consulting, Analysis and Strategy
Are you planning a new website or would like to perfectly adapt your existing website to the needs of your target groups? Or would you like to analyse your online presence in terms of visibility, usability and technology?
Trends change rapidly in the digital sector and we monitor them constantly. Apart from new technologies, we also consider content and sales trends. Our many years of experience enable us to quickly identify new trends that are relevant to you and help you drive your business forward.
We would be delighted to advise you on a sustainable and long-term digital strategy which harmonises with your corporate objectives, target groups and the current market situation.
Consultancy and Analysis
A good and successful project begins with equally good consultation and analysis. We start every project by analysing your individual requirements in detail so as to offer you the optimal concept and corresponding action plan.
Whether you are planning to relaunch your website or wish to optimise it for your target group with a focus on visibility, usability or the right technologies and interfaces – we are right there by your side throughout the development of your digital strategy.
Thanks to our many years of experience, we constantly monitor rapidly changing trends in the digital world. Apart from new technologies, we also consider content and sales trends.
In addition to the strategic orientation of your project, we always look at technology selection. We guarantee a full-service portfolio.
Our services include the following:
- Frontend checks
Expert analysis and evaluation of the website in terms of content, usability, target groups and positioning. - Technology checks
Security analysis, source code and log file analysis, as well as software evaluation. - SEO checks
Analysis of search engine rankings, Google Core Web Vitals and performance, as well as cross linking analysis with a focus on backlinks. - Social media checks
Analysis and evaluation of social media activities. - Competitive and industry checks
Review of online activities and competitive comparison using relevant indicators.
Concept and Strategy Development
As an experienced partner, we work closely with you to develop new concepts specifically geared to products that require explanation and complex services for your target groups.
Our focus here is not on a quick solution but rather on the development of resilient, future-proof web solutions, and their continuous evolution. Our aim is to find sustainable, digital solutions which form the basis for implementing your (complex) requirements and those of your target group – we always consider the overall picture.
With the help of a tried-and-tested strategy and an optimum mix of social media, blogs, SEO and SEM, you will achieve your targets with your website or shop.
Our portfolio includes the following services:
- Development of innovative concepts, information structures and navigation models.
- Screen designs for websites, shops and interactive applications.
- Specification of functional applications and CMS design templates.
- Production of design style guides for online communication.
- Editorial oversight and content management.
- Social media, SEO and SEM.
Online Marketing
The right online marketing strategy will help you to achieve your business objectives through your website. Together with you, we will develop the appropriate strategy and define your online marketing campaign targets, including:
- Attracting greater attention to your online content
- Branding and brand building through higher visibility
- Increased online shop sales
- Acquisition of new customers
- Lead generation
On request, we will provide ongoing support for the campaigns we have developed together. We will monitor your rankings against those of your competitors and report on your successes in regular audits.
We provide the following online marketing services:
- Search Engine Optimization (SEO)
Initial concept design, development and implementation of SEO strategies at a content and technical level. - Search Engine Advertising (SEA, SEM)
Set-up, analysis and ongoing optimisation of tailor-made SEA campaigns, enhanced feed data for price search engines, set-up of retargeting campaigns. - Social Media Marketing (SMM)
Initial concept design, planning and distribution of target group-orientated content for optimum feedback through various social networks. Implementation and ongoing optimisation of accompanying social ads.