The City-Post magazine publisher has been publishing magazines for the private building owner and moderniser target group for over 40 years. The titles include the German magazines "Das Einfamilienhaus", "Umbauen + Modernisieren" and "Unser Haus". Since 2000, building owners' information has also been made available online on the content portal bau-welt.de. The online information presence was extended in 2015 by another platform with the highly illustrated visual magazine blog livvi.de.
As advertising-financed services, the two content portals depend on qualified traffic from their target group.
Our objectives are:
- User-friendliness for content managers in terms of content maintenance
- Editorial SEO workshops and tools
- Performance optimisation (speed, Google Core Web Vitals)
- Technical SEO
- Traffic-heavy service: The server has to cope with unexpected spikes on particularly successful articles and promotional pages
The content portal of the magazine publisher City-Post (CPZ) has always been based on TYPO3, but the content and layout needed to be revised. Marketing Factory fully rebuilt the portal on the basis of TYPO3 version 10 LTS.
livvi.de is a young service and deals with similar subjects to bau-welt, but from an "inspiration" aspect. It therefore needed a simple CMS with modern templates, which is why Marketing Factory installed the Wordpress site in 2019.