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  3. Hüttenes-Albertus

Hüttenes-Albertus Chemische Werke GmbH

The Düsseldorf group Hüttenes-Albertus (HA) is one of the flagship companies within the German specialist chemicals sector. The company supplies products for mould and core production to withstand the high temperatures in the foundry and ensure optimum casting results. The Rheinland-based company is seen as an international innovation leader in the foundry chemicals sector. The HA Group is globally represented with around 1,800 dedicated employees in more than 30 countries on all continents.

A key aspect of the group's website is therefore its internationality. The corporate website also serves as a template for the different national agencies and subsidiaries. With its global outlook and focus on multilingualism, the TYPO3 CMS is an ideal content management system for the HA Group.

HA Group (Logo, inverse)HA Group (Logo)

Website

NameHüttenes-Albertus Chemische Werke GmbH
LocationDüsseldorf
Employees1800
Client since2003

Projects

2024

Upgrade to TYPO3 version 12

During a major upgrade project to jump from version 9.5 to version 12 of TYPO3, the system was brought up to date and technical debts were reduced.

2023

Publishing of ASEAN website

The local website for the ASEAN countries is published by the subsidiary in Malaysia - HA ASEAN Sdn. Bhd. 

2022

Go-live of the country versions for the Czech Republic and Mexico

The country versions for the Czech Republic and Mexico are published by the editorial offices of the respective subsidiaries.

2020–2022

National rollout of the new layout

Gradually, the other subsidiary and national versions of the website in the new corporate layout are rolled out. First and foremost is HA's subsidiary Chemex.de with its proprietary CI colours along with the Italian, Spanish, Turkish and Chinese websites.

2019

Programming of an API email concept for the Chemex app

HA's subsidiary Chemex Foundry Solutions GmbH has an innovative AR app for product selection and 3D visualisation. MFC adds an API email interface to the web server to enable users to send enquiries to Chemex.

2018–2020

Relaunch of the Hüttenes-Albertus Corporate Website

Relaunch, restructuring and upgrade of the company's image online with a new communication design.

Details

2007–2008

HA "Global Purchasing" Extranet

Management and redesign of the group's extranet as a central platform to provide documents and information to employees and corporate partners – especially Material Safety Data Sheets (MSDS).

2004–2016

National rollout after the 2003 relaunch

Over the next few years, the websites of the subsidiaries and national branches are launched based on the style of the corporate website relaunched in 2003.

2003–2010

First relaunch of the Hüttenes-Albertus Group website

Hüttenes-Albertus Chemische Werke GmbH wants to relaunch the online presence of the company and its subsidiaries. Four of the company's websites are redesigned using TYPO3 6.2 in the pilot phase.

We’d be pleased to advise you!

Christoph Allefeld

Christoph Allefeld
Managing director

+49 (0)211-361176-0
christoph.allefeld@marketing-factory.de

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Picture Credits
  1. "HA Group (Logo)": Hüttenes-Albertus Chemische Werke GmbH
  2. "HA Group (Logo, inverse)": Hüttenes-Albertus Chemische Werke GmbH
  3. "Industry": Bence Szemerey / Pexels