Hüttenes-Albertus Chemische Werke GmbH

MAZZON was previously an Italian sub-brand of the HA Group. It is now being developed into a global brand, positioned as a “House of Essentials” offering solid standard products and a lean service model. For its new international presence at mazzon.tech, we designed and built the brand’s websites, replacing the outdated previous site.

Rather than building a separate platform, we integrated the MAZZON websites as additional sites into the HA Group’s existing TYPO3 instance. Operation, updates and editing are all handled through a single central installation. This keeps running costs low and allows all country versions to be managed in one place.

Visually, however, MAZZON needed to stand apart clearly from the HA Group websites. The screen design is based on the brand’s new corporate design in mauve and sand. A reduced, uncluttered layout and the logo placed in the top right give MAZZON a distinctive look of its own.

The launch saw a global entry page and country versions for Italy, Germany and India go live. The Italian website launched with complete content, and the HA Group’s editorial team is now expanding the other country versions independently in the TYPO3 backend. 

Vendored Bootstrap package is replaced by a leaner custom site package. Please read our blog for further information.

After more than 2 years stable on v12.4.x, the jump to v13.4.

For HA Group, we developed a TYPO3 request form with an automated approval workflow in n8n. Customers can request the supplier self-assessment directly through the website, while HA Group retains full control over the approval process with minimal effort.

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During a major upgrade project to jump from version 9.5 to version 12 of TYPO3, the system was brought up to date and technical debts were reduced.

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The local website for the ASEAN countries is published by the subsidiary in Malaysia - HA ASEAN Sdn. Bhd. 

The country versions for the Czech Republic and Mexico are published by the editorial offices of the respective subsidiaries.

Gradually, the other subsidiary and national versions of the website in the new corporate layout are rolled out. First and foremost is HA's subsidiary Chemex.de with its proprietary CI colours along with the Italian, Spanish, Turkish and Chinese websites.

HA's subsidiary Chemex Foundry Solutions GmbH has an innovative AR app for product selection and 3D visualisation. Marketing Factory adds an API email interface to the web server to enable users to send enquiries to Chemex.

Relaunch, restructuring and upgrade of the company's image online with a new communication design.

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Management and redesign of the group's extranet as a central platform to provide documents and information to employees and corporate partners – especially Material Safety Data Sheets (MSDS).

Over the next few years, the websites of the subsidiaries and national branches are launched based on the style of the corporate website relaunched in 2003.

Hüttenes-Albertus Chemische Werke GmbH wants to relaunch the online presence of the company and its subsidiaries. Four of the company's websites are redesigned using TYPO3 6.2 in the pilot phase.