As expected, the top topic at the Shopware Merchant Day was "Artificial Intelligence (AI)". In particular, the Shopware AI Copilot, which was released with version 6.5.1, was presented in several talks. The AI Copilot integrates artificial intelligence into the Shopware backend in the form of eight different features – the use cases range from content generation and customer management to checkout optimization. You can find out more here: https://www.shopware.com/de/news/shopware-ai-copilot/
Under the claim "Reduce complexity, increase adaptability", the speakers from shopware AG presented the sheer endless possibilities for increasing efficiency through AI in e-commerce. And thanks to our contact person, we were able to see the AI Copilot in action and try it out directly in a Shopware demo backend. Definitely an exciting step towards the future! I am curious to see how the topic will develop in the coming years.
Shopware: Where visionaries build. And builders dream.
Next Level Guided Selling with Tamaris
I personally also found the presentation of the Tamaris case study very interesting, as they have taken B2B shopping to a completely new level with the use of Guided Selling. Through the Guided Selling module, individualized offers and lookbooks can be created and sent out directly via the Shopware backend for a wide range of customers. After the lookbook has been sent out, the retailer can arrange a personal online appointment with the customer for the consultation or purchase discussion, guide the customer through the latest collection via a one-on-one web conference, answer questions in a direct exchange and act as an advisor. This gives the customer a completely personalized shopping experience with products selected just for them. This is how B2B shopping looks like in 2023!
What the location was like?
Two words: Absolutely awesome. The Gebläsehalle in Duisburg's Landschaftspark is an insanely impressive event location with an industrial look. From my point of view, the industrial look and tech conferences fit like a glove anyways. There was something from the fascinating history of the location to discover at every turn, and the division of the event into several spacious rooms as well as a relaxed outdoor area meant that the crowd of participants was pleasantly distributed and allowed for informal exchanges with other participants on current hot topics. And that certainly wasn't the last time I visited the Landschaftspark itself.
In addition to an extensive buffet indoors, participants also had a number of different food trucks to choose from in the outside area. Pizza, burgers, fries – everyone was sure to find what they were looking for (and get their fill). As an absolute Frittenwerk fanatic, I of course quickly decided on the Montreal Style Poutine ... but I can also highly recommend the Fleet Burger to everyone. And if anyone has the recipe for these fantastic brownies from Coffee-Time, please contact Ingo or me immediatly.
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