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Analytics

From Google Web Core Vitals to Matomo, we take a close look at relevant web analytics topics.

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Posts of the category "Analytics"

Digital Marketing

Extension UTM parameters in Shopware Store

Our extension to use the UTM parameters as tracking data is now available in the Shopware Store

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18.07.2023 Ingo SchmittIngo Schmitt
Google Analytics

Google Universal Analytics is being discontinued - what now?

Google Universal Analytics data will no longer be available from summer 2023 • What users should do now • Presentation of possible alternatives

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29.03.2022 Karoline SteinfattKaroline Steinfatt
[Translate to English:] Google Street Art

Google Core Web Vitals: Impact of unusual traffic peaks

Impact of traffic peaks on Google Core Web Vitals of a complete website: Poor values are inherited by similar pages.

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27.04.2021 Karoline SteinfattKaroline Steinfatt
Google Analytics

Moving Google Analytics properties is easy, right ?!

Moving Google Analytics properties is easy. That's what I thought at first. But as we all know, the devil is in the details.

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12.03.2019 Simon SchmidtSimon Schmidt
Google Search Console

Google Search Console for editors: SEO tips for editors

The revised performance report ("Performance") of the new Google Search Console ("GSC") offers editors new possibilities. The best content SEO tips.

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14.01.2019 Karoline SteinfattKaroline Steinfatt
Multiple flags of the European Union as a symbolic image for the EU-GDPR

Google Analytics Opt-Out using the Google Tag Manager (GDPR compliant)

How to implement Google Analytics opt-out links in a GDPR-compliant way using Google Tag Manager (GTM). Get started with our step-by-step guide.

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06.04.2018 Simon SchmidtSimon Schmidt
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Christoph Allefeld

Christoph Allefeld
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