pfmmedical – an international medical technology company
Cologne-based pfm medical gmbh has been helping to shape medical technology worldwide for 50 years with its responsible entrepreneurship and innovative prowess. The exceptional quality of all pfm medical gmbh products is based on the company’s extensive market experience and systematic quality management.
Marketing Factory has been supporting its client with its digital projects and solutions since 2010. pfmmedical's TYPO3 installation comprises six websites – apart from the corporate websites, there are also subsidiaries' and project websites. The websites all focus on providing medical information, advice on medical issues, and presenting the product range.
| Name | pfm medical gmbh |
|---|---|
| Location | Cologne |
| Employees | > 500 |
| Client since | 2010 |
Marketing Factory can look back on a long and varied history of projects, thanks to its long-standing partnership with its customer pfmmedical. The website projects are essentially based on the properties of the TYPO3 core. We also design custom developments and concepts to meet the client's different requirements and needs.
Alongside the history of projects below, here are also some examples of the custom solutions we developed for pfmmedical.
Projects
Upgrade to TYPO3 version 12
The upgrade to TYPO3 version 12 is the second TYPO3 upgrade that we have implemented for pfmmedical as part of our continuous upgrading program. Once again, the upgrade took place almost exclusively without using any resources at pfmmedical.
Seamless integration of job advertisements from Abakus Umantis into TYPO3
pfmmedical has been using the applicant management software from Abakus Umantis (formerly: Haufe Umantis) for its recruiting processes for many years. Since the previous integration via iFrame was no longer up-to-date, particularly in terms of data protection, the job advertisements are now automatically imported into TYPO3 via an XML feed and output in the career portal of the corporate website.
Upgrade to TYPO3 version 11
Just in time before the end of community support for TYPO3 10, we upgraded pfmmedical's TYPO3 installation to the current TYPO3 version 11 as part of the continuous upgrading process. pfmmedical benefits not only from an updated technical base that will receive support until at least November 2024, but also from the fact that the upgrade took place almost entirely without using any resources at pfmmedical.
Connecting support requests to the CRM system
Following the introduction of a CRM system for managing customer relationships, the Histology and Laboratory Supplies department wanted to offer its customers a process for submitting service requests for products on the corporate website. In addition to maintenance and repair requests, it also focuses on complaints.
pfmmedical starts with Continuous Upgrading
Since May 2022, in addition to hosting, we now also manage Continuous Upgrading for pfmmedical.
As a result, time-consuming TYPO3 upgrade projects are no longer necessary. From now on, pfmmedical's TYPO3 installation will always be up-to-date with the latest technology. The continuous upgrades focus not only on the TYPO3 version itself, but also on all components involved beyond that, such as extensions, libraries and also frontend code.
Launch of Patient Awareness website and campaign
The Patient Awareness project includes an independent website with its own look and feel. The theme of the website is an educational campaign on breast cancer screening and treatment. The campaign initially focuses on the geographical areas of Latin America and Asia.
Relaunch of the pfm medical Institute website
As part of our client's major upgrade project, the pfm medical Institute website has received a comprehensive redesign. The main focus was on optimizing usability and structural content. At the same time, the look & feel of the website was modernized.
Integration and relaunch of the country-specific website for UK
As part of the "Integration of country-specific websites" project, the WordPress-based website www.pfmmedical.co.uk was seamlessly integrated into pfm medical gmbh's existing TYPO3 installation.
Upgrading the Corporate Websites to version 10.4 LTS & PIM Integration
The current TYPO3 installation underwent a technical upgrade to version 10 in 2020. In this context, the project was used to simultaneously integrate the pfmmedical product catalogue via a PIM interface.
Launch of the pfm medical expert website
pfm medical expert gmbh is a new subsidiary of pfm medical gmbh and acts as a consultant for regulatory requirements in the market. The new website will serve as an information and contact point for the industry. As Marketing Factory already operates and maintains various company websites within a TYPO3 installation, an additional page tree was simply integrated into the existing TYPO3 environment.
Internal product catalogue
Development and implementation of an internal prototype in the form of a product catalogue for the visualisation of product data in Viamedici EPIM. The project was also used to support the subsequent introduction of PIM and improve the client's internal product data.
TYPO3 upgrade to version 8.7 LTS
Custom Solutions
In addition to some larger projects, Marketing Factory has also implemented smaller, customized solutions and concepts for pfmmedical.
Relaunch & TYPO3 upgrade to version 6.2 LTS
Launch of the pfm medical Institute website
The pfm medical Institute subsidiary of pfm medical gmbh, which was founded in 2009, focuses on the promotion of healthcare and training in medicine, nursing care and health economics. The website is primarily used to provide information on publications and to register and award theses and scholarships.
TYPO3 upgrade to version 4.5 LTS
Relaunch of the new website based on TYPO3 version 4.3.0
Marketing Factory was contacted at the end of 2009 by an external design agency, who were looking for a partner to implement the technical part of a planned relaunch project. In their search for a digital agency with extensive experience with TYPO3, they became aware of us and contacted us. After initial meetings and briefings, MFC created a concept for the relaunch project, on the basis of which the final offer was prepared and commissioned by pfm medical gmbh. The new website based on TYPO3 was launched in 2010.