Skip to content
Marketing Factory Digital GmbH
Contact
Hero Image Patient Awareness

Launch of Patient Awareness website and campaign

The Patient Awareness campaign was initiated by pfm medical to draw attention to and create awareness of breast cancer screening and treatment worldwide. At the start of the campaign, the focus is primarily on the geographic regions of Latin America and Asia.

The main focus of the awareness campaign is a series of self-produced videos. These are published on YouTube and embedded on the website, where they are accompanied by additional information and infographics. The content is promoted via social media.

pfm patient awareness Devices

open Patient Awareness Website

Clientpfm medical gmbh

Project duration

2021–2022

Project description

pfm medical gmbh wanted to launch a global patient awareness campaign with the "Patient Awareness" campaign - in the first step on the topic of breast cancer. The focus regions are initially South America and Asia (incl. India). The anchor point of the campaign is the website, where content and especially videos are used to convey the information to the target group.

Basic requirements:

  • Mobile First: the target group primarily uses the website via mobile devices.
  • The website should be designed to be as accessible as possible.

Technical and design requirements:

  • The project will be integrated into the existing TYPO3 installation, but with its own look & feel.
  • Clear tidy design, short texts, many pictures and videos.
  • Integration of social media buttons to the respective channels of the campaign.
pfm patient awareness homepage

Implementation and special features

Technical Information

  • The website uses the Bootstrap Package as a design base.
  • In addition, new specially configured content elements were developed.
  • Connection to the CleverReach newsletter system.
  • Provision of a permanent style guide for an overview of all elements and design options.

Some key data of Patient Awareness:

  • TYPO3 v10.4 LTS
  • Yoast SEO extension
  • Social media share buttons
  • Individual content elements
pfm patient awareness categories

Design

  • The structure and design of the website were implemented on the basis of the pfmmedical CI guidelines. The color palette was optimized in consultation with pfmmedical during the technical implementation.
  • The layout was adapted to the various viewports by MFC. Technically, the website was created according to the mobile-first approach.
  • With regard to accessibility, attention was paid to semantically correct HTML and the accessibility audits of Google Lighthouse were taken into account.