At the outset of our working relationship with Westfalia in 2002, we were entrusted with transferring Westfalia's existing, complex, analogue processes into a digital format and, at the same time, familiarising the company's regular offline customers with the online shop. The layout as well as the general look and feel of the Westfalia online shop were therefore largely based on the company's well-known catalogue design in order to create a seamless transition between its offline and online presence.
Westfalia and Marketing Factory can now look back on a number of successful sub-projects over the 20 or more years of their collaboration: since the initial digitalisation of its processes, the online shop has been continuously evolving and adapting to new requirements in the digital world. Since then, the online shop has undergone a series of (soft) relaunches, been optimised for mobile devices and linked to a PIM system.
As a long-standing partner, in 2017 we assisted Westfalia in selecting a suitable PIM service provider and then linked the apollon OMN to its shop.
Marketing Factory brought Westfalia online in 2002 - since then, the online store has been constantly developed to persist in the digital world.