At the start of 2020, Marketing Factory was commissioned to launch the OBERMEYER Group's corporate website, which was to be the central go-to place for all services: The website showcases national and international associated companies and partners of the group with their divisions and national subsidiaries in order to underline the group's overall planning aspect as an elementary component of its corporate strategy.
A new corporate design for print and web media was developed in cooperation with in-house OBERMEYER and external designers for the group's new online presence, which is based on the family-owned company's logo but reinterprets it in a more modern format.
The first step in devising a content strategy was to develop various (proto) personas in joint workshops in Munich to analyse the primary and secondary target groups the website was to address. Meaningful navigation paths, key page contents and the chosen imagery were defined more precisely on this basic focus. The management of SEO-compliant content was done as a team using a structured content management plan developed closely between OBERMEYER and Marketing Factory.
The team intensively discussed customised elements as part of the detailed development of the content strategy. In this context, the client's wish for a stringent and structured content was crucial to convey a modern and orderly image.
This was achieved by a header element individually created for all regular content pages. The element incorporates the red square from the company's logo and translates it into an animated, visual content element when the page is accessed. The homepage was built based on this, with a full-screen image behind the navigation enhancing the usual header element.