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  4. Launch of the campaign page for the Guinness world record drive

Launch of the campaign page for the Guinness World Record run in the high mountains of Bolivia

Equipped with the durable, lightweight and sustainable steel wheels from Maxion Wheels, the Challenge4 team led by long-distance driver Rainer Zietlow drove to the summit of Bolivia's Uturuncu volcano at the end of May 2022.

The lightweight 18-inch steel wheels kept the vehicle on track and brought it safely to the summit of the volcano at 5,816 meters above sea level, setting a new Guinness World Record for a drive to the highest point in an all-electric VW ID.4 GTX. By actively supporting this high-altitude challenge, Maxion Wheels reaffirms its commitment to sustainability and reducing CO2 emissions.

To document the exciting journey from Germany to the top of Bolivia's Uturunco volcano, a campaign page has been launched on the Maxion Wheels website where the individual stages of the Guinness World Record drive of the VW ID.4 GTX can be followed.

The campaign page was implemented within the existing TYPO3 installation within a very short time.  

visit the campaign page

Project duration

2022

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We’d be pleased to advise you!

Ingo Schmitt

Ingo Schmitt
Managing Director

+49 (0)211-361176-63
ingo.schmitt@marketing-factory.de

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