Marketing Factory has developed a flexible online shop module, known as "commerce", which is available license-free at www.typo3.org. When developing it, the focus was specifically on the intuitive presentation and ease of maintenance of complex nested product and category structures.
"commerce" can be fully integrated into existing TYPO3 frameworks, adapts seamlessly to the system and offers a variety of features.
Until now, the license-free content management programs available on the market do not offer efficient shop systems and vice versa. There was also no satisfactory solution for TYPO3 either, without investing a lot of money. However, a flexible and high-performance Internet shop is essential for professional online trading. The internet marketing agency Marketing Factory has solved the problem: We have developed the shop extension "commerce", which is generally available following the successful conclusion of the test phase.
One of the challenges for the experienced programming team was to efficiently integrate the possibilities offered by the online shop into the existing TYPO3 system. This also involved adapting existing functions, including the TYPO3 permission system. "We wanted to establish a premium-class open shop system for TYPO3, the features of which are comparable with the market leaders," states Ingo Schmitt, Technical Director of Marketing Factory, explaining the successful project work.
The comprehensive system offers a host of functions for sufficiently explaining complex products and services and offering a wide product range: The online customer can therefore choose from different sizes and colours when buying goods for example. Or they identify a service tailored specifically to their needs, the details of which they can precisely define in advance during online booking. There is also a choice of different payment types, including payment by installment or credit card payment.
The shop operator also has the option of offering individual discounts or vouchers. An additional module even offers an online credit check and the respective payment options are then adapted to this. Payment in advance automatically becomes the sole option with a poor credit check.
In addition to this extension, Marketing Factory has also developed other extensions, many of which it makes available to the entire TYPO3 community to download.