Hüttenes-Albertus Chemische Werke GmbH, Düsseldorf
Relaunch of the corporate website and integration of a company finder.

Autumn 2003: Relaunch of the German web server and the national servers

The chemical plants of the Hüttenes-Albertus Group have been a Marketing Factory customer since 2003. The relaunch of the first servers was based technologically, as well as in terms of design , on an integrated concept for the entire Group.

The German web server was relaunched based on the TYPO3 content management system, and the Belgian and Dutch national servers, as well as the international master page followed.

In the first step, the websites were redesigned in line with the Group’s corporate identity.

Using revolutionary TYPO3 technology, it was possible to link the vertical and horizontal range within the HA Group, and thus provide for ease of operation. A "Company Finder" was integrated for easier navigation within the Group.

Marketing Factory offered the additional service to train the employees who will take over the content management of the website as CMS editors or administrators in the future.

A special feature involves the integration of the subsidiaries, such as Eurokern, into the Group structure. In spite of the company’s own defined colour palette, the corporate CI of the Hüttenes-Albertus Group was to be maintained.

June 2011: Graphic relaunch

The website www.huettenes-albertus.com shines with a new brilliance since June 2011. Here the focus was on the visual relaunch of the website: New impetus through a dynamic style and the integration of atmospheric images.

TYPO3 functionally also enables the elegant use of accordion and slider elements to present editorial content at the front-end, introducing dynamism into the static content.

The company finder application was also graphically adapted. At the same time, the use of a flash card permits the perfect combination of elegant design and stylistic functionality.