Marketing Factory Digital GmbH (MFD) was a subsidiary of Marketing Factory Consulting GmbH (MFC).
From the beginning, MFD developed and operated its own services and portals such as heimwerker.de, bau-welt.de, ratgeber.de, tapete.de and gartencenter.de, in addition to customer presences. With more than 1.5 million impressionsper month, heimwerker.de was one of Germany's biggest and widest-reach DIY portals.
In addition to editorial content and technical development of these portals, Marketing Factory Digital GmbH also offered a large number of advertising spaces on the content portals via its own ad server. Interested parties were able to book a wide variety of advertising slot formats there for target-group-specific advertising measures.
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Conception, creation, editorial support and marketing of the first German online DIY portal in the 90s, various relaunches as well as conversion to responsive web design and implementation of the Heimwerker.de app.