Marketing Factory Digital GmbH
A subsidiary of Marketing Factory
Marketing Factory Digital GmbH (MFD) was a subsidiary of Marketing Factory Consulting GmbH (MFC).
From the beginning, MFD developed and operated its own services and portals such as heimwerker.de, bau-welt.de, ratgeber.de, tapete.de and gartencenter.de, in addition to customer presences. With more than 1.5 million impressionsper month, heimwerker.de was one of Germany's biggest and widest-reach DIY portals.
In addition to editorial content and technical development of these portals, Marketing Factory Digital GmbH also offered a large number of advertising spaces on the content portals via its own ad server. Interested parties were able to book a wide variety of advertising slot formats there for target-group-specific advertising measures.
| Name | Marketing Factory Digital GmbH |
|---|---|
| Location | Düsseldorf |
| Client from | 1996–2016 |
Projects
Heimwerker.de
Conception, creation, editorial support and marketing of the first German online DIY portal in the 90s, various relaunches as well as conversion to responsive web design and implementation of the Heimwerker.de app.