Online content management and content marketing
Substantive content for greater cross linking
Informative and good content, which covers an extensive keyword cluster within a specific topic, fulfils the expectations of target groups and directs them via internal links to other content-related topics. Professional content and good cross linking on your website improve your ranking in the long term and lead to increased visitor numbers.
We will undertake an analysis of your existing content and the cross linking within your website to enable us to adapt it ideally to your interests and the expectations of users. Based on the results, we will then develop a strategy both to optimise the existing content and also produce new target group-specific content. Apart from textual content, we will also communicate information using other media, including images, graphics and videos integrated into your website.
Our portfolio also includes the following services:
- Analysis of existing content in terms of customer interests, user intentions and competitors
- Development and implementation of a content management plan for optimising existing content and producing new content
- Definition of topic-specific keyword clusters to improve existing content and develop new content
- Creation of new content and landing pages in line with your requirements
- On-site optimisation through the internal cross linking of related content and optimisation of the website’s page structure
- Maintenance and management of content using the TYPO3 content management system
- Production of guidelines for your employees for using TYPO3 for content management