Team Sphinx
Experts for editorial TYPO3 projects and e-commerce solutions!
After our workshop in Velen, where we decided for ourselves as an agency to work in teams in the future, our current team constellation did not yet exist. Our team members were initially divided into two smaller teams: Team Pegasus for e-commerce projects and Team Sphinx for content-rich TYPO3 installations with a focus on frontend design and SEO.
But after the first few weeks, we realized that we needed to join forces in order to facilitate internal processes on the one hand, but also to be able to work more focused and thus better and faster for our customers on the other hand.
Our focus
Now Team Sphinx is the larger of our teams with eight contributors. Our content focus is on SEO and design strong TYPO3 installations, PIM connections and Shopware projects. Besides our customer projects we also focus on (further) development of Shopware 6 extensions and take care of some WordPress installations.
We are Team Sphinx
Christoph Schneider
Christoph has been part of the MFC team since 2019. After his studies in media informatics, he joined us via an internship as a frontend developer and is now also a fulltime application developer with a focus on JavaScript, Symfony and Shopware in our projects.
Dennis Schwengler
Dennis landed in web development after his education as an application developer. In our projects he supports us since 2020 in the maintenance and further development of our e-commerce projects. His work-related focus is currently on PHP and Shopware.
Annette Holz
Annette studied media business with a focus on internet management and has been part of the Marketing Factory project management team since the beginning of 2015. Her focus as a project manager for us is on both e-commerce and SEO projects.
Lisa Noffke
Lisa joined in 2015 as an editor for projects with a focus on SEO and SEA and has been part of the Marketing Factory team as a project manager since 2016. Besides the support and editorial as well as strategic development of WordPress and TYPO3 installations, she is also involved in our Shopware projects.
Karoline Steinfatt
Karoline, or Karo for short, has been with Marketing Factory since 1996 and has been managing director since 2000. In some of our projects she is the main project manager and supports us all in the areas of web analysis, search engine optimization and data protection.
Ingo Schmitt
Ingo has been with MFC since 1996 and managing director since 2017. As our technical lead, he has the overview in the areas of technology, operations and development and supports us on all technical fronts in the day-to-day project business. He speaks TypoScript, php and sql - perl and bash fluently. You have technical questions? Ingo has the answer!
Carla Froitzheim
Carla has been working as a freelancer for Marketing Factory since 2004 and is a member of our frontend team. Her focus is TYPO3 integration and frontend development. When new elements or designs are desired, Carla can make dreams come true. In her free time, she is a passionate geocacher on the road or can be found in her painting studio in an artist community.
Eike Drost
Eike, a trained IT specialist, has joined our team in 2022 as a freelancer with a focus on application development and supports us in the continuous modernization of our installations and IT infrastructures. In addition, Eike is gradually establishing automated functional tests via Cypress in all projects in order to constantly optimize our quality-assuring workflows.
Logging extension
Our logging extension for Shopware 6 enables differentiated logging of activities by real users or the Symfony Console in the Shopware backend.
Trusted Shops Reviews
Our Shopware 6 extension solves the current weaknesses of the official Trusted Shops extension and plays out product ratings in a performant way.
UTM- parameters extension
We have developed a Shopware 6 extension that brings classic UTM parameters into the Shopware world.
A selection of our references
CPZ (City-Post magazine publisher)
The content portal of the magazine publisher City-Post (CPZ) has always been based on TYPO3, but the content and layout needed to be revised. Marketing Factory fully rebuilt the portal on the basis of TYPO3 version 10 LTS.
Hüttenes-Albertus
Relaunch of the Hüttenes-Albertus Corporate Website
Relaunch, restructuring and upgrade of the company's image online with a new communication design.
IMparat
Launch of the IMparat Online Shop
This project included digitising the existing product range and all underlying business processes. Marketing Factory developed the new online shop based on Shopware 5 and seamlessly integrated TYPO3 CMS version 9.5 LTS.
OBERMEYER
Launch of the OBERMEYER Group's new corporate website
The aim of the "One Obermeyer Launch" project was to digitalise the OBERMEYER Group and develop a comprehensive corporate website with a brand new design for all business areas.
OBERMEYER
Integration of the English language version with L10N Manager
After the successful relaunch of the overarching corporate website of the OBERMEYER Group in the summer of 2021, the focus was on integrating the international English language version.
KALDEWEI
Linking Hybris PIM to TYPO3 CMS
We were commissioned to link the TYPO3 CMS to a Hybris PIM, which has informational control over the worldwide product range as a single source of truth (SSOT), in order to make editorial work more efficient. The objective was to achieve standardised product data across all channels, a reduced maintenance workload with low error rates in the CMS, fast updates in all languages, and a consistent presentation of the product range.
KALDEWEI
In 2020, KALDEWEI's brand communication underwent a few changes, which naturally also had an impact on the corporate website that we have been maintaining and developing since 2014. The aim was to adapt the website to the updated corporate design. At the same time, the navigation system was to be made more intuitive and information was to be made available more quickly in the appropriate context.
KALDEWEI
In 2016, Marketing Factory was commissioned to relaunch the international corporate website of KALDEWEI. Firstly, the aim was to ensure that the application was based on a modern technical foundation so it can evolve in a future-proof and secure manner. Secondly, the user guidance was to be optimised and a new brand design implemented. New content features were also developed to offer customers additional consulting services online.
SEGGER
TYPO3 Upgrade of the SEGGER Corporate Website
The original website was developed in-house based on TYPO3 7, and continued on-premises operation was desired. Marketing Factory was brought in as a TYPO3 expert to upgrade to a current version and optimise continued in-house maintenance with more modern workflows.
Westfalia
As a long-standing partner, in 2017 we assisted Westfalia in selecting a suitable PIM service provider and then linked the apollon OMN to its shop.
Westfalia
Operation and further development of the Westfalia online shop
Marketing Factory brought Westfalia online in 2002 - since then, the online store has been constantly developed to persist in the digital world.
Westfalia
The increasing digitization and strong growth in the online business of the Westfalia Group are bringing the functions and processes of the online store more and more to the fore. As the previous online store was only controlled from the merchandise management system as a further order channel in addition to the catalog, this was to be replaced by a flexible, central solution.